Customer Relationship Management (CRM) is no longer exclusive to large enterprises. Even small companies with less than five employees can use CRM tools to manage customer data, gain insight into customer behaviors, plan relationship management policies, streamline business process, and track results of marketing campaigns. As your business grows, so does your need for evaluating customer data. But keeping customer records manually or through the conventional spreadsheets could be cumbersome and time consuming. CRM software provides you a better alternative at a reasonable cost. Nowadays you can easily find small business focused CRM tools that would cost you as low as $20 per month. Here are some more reasons why your small business should use CRM software.
Helps automate important tasks
Almost every business needs to complete some mundane yet important tasks on a regular basis. For instance, your business may require sending weekly customer reports, conduct post-sale surveys, and follow up with your prospective clients. These tasks can be automated with CRM tools. This not only saves time, but also helps reduce costly human errors that could even affect your company’s bottom line. With CRM, you can centralize data, share data with users, and allow them to edit the data anytime and from anywhere – as long as they are connected to the internet.
Helps devise effective marketing strategies
In a world where knowledge is power, structured data about your customers is an asset for your business. As you analyze your customers’ buying behaviors, you find out who bought what, how much they spend for what, and how often they buy your products or services. You can use that information when planning your next marketing campaigns. Depending on your requirement, you can either use basic CRM software to keep track or every interaction between your customers and sales representatives, or opt for advanced CRM tools that would provide you more details about how often a customer uses your products and services. CRM makes it easy to organize your customer records. With CRM, you can classify your customers in terms of their age, buying behavior, location, purchase history, etc.
Helps improve internal collaboration
With centralized data, collaboration between different departments in your company becomes easier and more organized. CRM helps you keep an eye on your company’s sales pipeline, upcoming sales possibilities, and demands for your products and services. As a result, your customer management department can collaborate with your marketing and finance department in a timely manner. More importantly, your team members can access data in a single platform, and if required, they can edit the data or add latest inputs. This helps improve internal collaboration.
Integrates with other software
You can integrate CRM software with other online or cloud-based project management tools and accounting tools. However, not all CRM tools have similar integration features. You need to choose the right software depending your requirements and purpose. CRM also helps integrate customer emails and social media activities, which eventually enable you to improve customer engagement.