The finance industry is seeing an unprecedented surge in the number of participants today. Like most industries, financial service providers will have to rise to meet the challenge. Clients are a businesses’ most important source of income, and meeting their expectations can help cement the bond between them both. CRM software can help stock broking firms, investment companies, insurance businesses, banks and asset management organizations to use special features built especially for account-based marketing. Read on to know what CRM features your company needs to thrive and win in the finance industry.

House holding

Family size is crucial in determining the products and services required. This feature searches your database for customers that have identical addresses and segregates customers accordingly. The strategy helps target sales, forecasting relevant messages for the current situation. If you take up a sample home in a specific locality, you’ll find different family members of different age-groups are saving for different purposes and their banking and loan requirements are also different. The house holding feature, in such a situation, helps improve your marketing.

Tracking KPI

KPI, or key performance indicators, help a sales team deliver the best possible results. KPIs tracked will depend on the services offered, your priority with certain metrics, and your sales goals. Check if the dashboard that displays this information provides visual analytics, reporting facility, and multiple views. Ideally, your CRM software should come with some important features, such as, new client accounts, account age, rate of customer retention, client subscription fees, response time, customer satisfaction, productivity of team, and sales quotas for both teams and individuals. This can definitely help to kick-start your stagnant sales.


Having sources of important data in a financial organization is not enough. This is because more often than not, they reside in banking software and specialty accounting. Your CRM should offer third-party integration with solutions that your company prefers. Look out if you would be able to incorporate more data for profiles. You should also be able to manage resources for many departments. Integration as a feature is a must-have, as it reduces the burden of data entry, since the whole organization can work with unified data. If there is no native support for your current applications, get application programming interface.


CRM software accommodates a lot of customer information, and this falls under governmental regulations. Therefore, the compliance feature lets you store data, track accessed records and organizes auditing. You can easily adhere to legal requirements and look after transparency. Companies with flexible processes can also reduce productivity problems that occur due to misinformation about the law. You can make settings or create add-ons to meet the new requirements.

An all-round view of financials

Clients use your services for a host of financial services. This is the reason why you require absolute visibility about the products they have used, their approximate incomes, debts, credit scores and other crucial details. Your CRM software should have this feature because this lets your sales team customize marketing material and offers, by accumulating data in a centralized panel. This feature also helps you have records of conversations you’ve had with customers, contracts signed by them, and tasks around accounts data for the sales team.

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