To many businesses, content marketing largely means presenting generic content to an unspecified audience. However, in today’s cutthroat competitive business environment, your content marketing strategy should not depend solely on generic content. For effective marketing, you need to generate and share killer content tailored to the exact requirements for your current and potential customers. But how would we know the exact needs of your customers, how they compare two products, make buying decisions, or follow a marketing brand. This is exactly where CRM software can help you. Here are some of the top reasons why every business needs a CRM system, and more details on how CRM helps in content marketing.
Check on the effectiveness of your content
The first benefit of using CRM is that it helps conduct a thorough review of your existing content. Your business needs to go back and check if its content maintains consistency of your brand message. CRM systems can analyze website traffic; provide data on the value of downloadable assets and how much reads blog posts got, along with how much time a reader spent on your webpage. This can vastly help you to identify under-performing content.
CRM system lets your businesses derive precise information on the kind of content that draws customers from specific categories. You can use that CRM data to recognize the most preferred content types. For instance, you can get information about your prospective customers’ search patterns, formats, trending interests, likes and dislikes. Based on that information, you can plan your content marketing strategies. Depending on your requirements, you can choose to use stories on media channels, how-to articles, blogs, documentaries, applications, virtual reality campaigns and video games.
Find specific content types for specific channels
While your marketing is still in the planning stage, you can use the data given by CRM to define your target audience, timing, and the technique of distribution. This should be followed by determining suitable channels for different types of content. CRM software has tools that help in comparing different web page versions on the basis of different parameters, such as, style, voice, and visual layout. If you have still not benefited from active social media promotion and aggressive inviting of likes, it is time to give CRM a chance, and choose your channels, based on criteria like the industry, spending patterns, age, and gender of your customers.
Go beyond promotional campaigns
Key performance indicators are useful, but can be misleading. Even email campaigns with good content can often have promotional links that give off the impression of being spammy. Experts are of the opinion that knowing one’s audience is more beneficial than building brand reputation. CRM software like QuickDesk helps bring your marketing, sales and customer service departments together, share data and devise a dynamic content marketing strategy. It also helps boosts your presence on social media, and with a little insight on the background of your followers, you can design tailored marketing campaigns, and make the experience much more personal for your prospects.
For those who have been giving excuses from using CRM system, there’s no more reason not to. Content marketing and CRM are perfectly bound together—the former, if done correctly, turns your potential customers into your clients, while the latter helps the former with loads of customer data.