ISSUE II: Which is Better for Sales, High Tech vs High Touch? While I was writing the previous issue on the complexities of selling in Asian culture, I realised that understanding that issue alone might not be sufficient enough to capture the concept of selling in the...
ISSUE I: Is Selling the Same in Western Culture & Asian Culture? The act of selling has been around ever since the start of civilisation. Long ago many of our ancestors started barter trading where goods were exchanged for other goods. At first, barter trading...
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